Dehradun: Highlighting the crucial role of communication during critical situations, a special lecture on “Powering Public Trust: Crisis Communication and Reputation Management in the Energy Sector” was delivered at the National PR Day Conclave 2026.
The session focused on how effective, transparent, and timely communication strategies can help organizations manage crises, protect their reputation, and build long-term public trust, especially in sensitive sectors like energy.
The week-long conclave is witnessing participation from prominent media and public relations experts, who are sharing their insights on contemporary communication practices, industry challenges, and emerging trends. The platform is providing valuable learning opportunities for both students and professionals.
On the occasion, Assistant Professor Neeraj Kotiyal and Dr. Deepika Rawat from the Department of Journalism & Mass Communication, Tula’s Institute, Dehradun, also shared their views on the importance of responsible media practices and ethical communication in today’s dynamic information environment.
Mr. Vimal Dabral, UJVNL spoke- In times of crisis, communication is not just a tool—it is a responsibility. For organizations in the energy sector, maintaining transparency, responding swiftly, and engaging with stakeholders honestly are key to building and sustaining public trust. Reputation is shaped not during normal times, but by how effectively we communicate when challenges arise.”
The event saw active participation from students and professionals in the field of journalism and public relations. Shruti Kotiyal, Pooja Rupen, Prateek Thapliyal, along with a large number of attendees, were present during the session.
The organizers expressed their sincere gratitude to media professionals for their valuable coverage and continued support in amplifying the reach of the conclave.
